We don't soften coils. We soften the journey.
Unchem'd is a premium clean beauty haircare brand created specifically for Black women and girls with Type 4 hair. We celebrate your natural texture with products as pure as your heritage.
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Pure Products for Perfect Coils
Quench+Pro Moisture Serum
Our bestselling lightweight serum locks in moisture without weighing down your coils. Infused with baobab oil and sea moss extract for deep hydration that lasts for days, not hours.
Crown Butter
A rich, whipped butter that melts effortlessly into Type 4 strands. Strengthens curl definition while providing intense moisture and protection against environmental stressors.
Gentle Cleanse
Our sulfate-free cleanser removes buildup without stripping natural oils. Formulated with aloe vera and black castor oil to promote a healthy scalp environment for optimal growth.
This isn't just haircare. It's cultural repair.
For generations, we've been told our hair needed "fixing." At Unchem'd, we're healing that narrative by creating products that honor our crowns exactly as they grow from our scalps.
Founded by a mother determined to give her daughter what she never had—confidence in her natural texture—every Unchem'd formula is built on three pillars:
Clean Science
Zero harmful chemicals. Only ingredients that nurture both hair and scalp health for generations to come.
Cultural Wisdom
Honoring ancestral ingredients like shea, baobab, and black soap that our grandmothers trusted.
Coil Celebration
Formulations specifically designed to enhance—never suppress—the natural beauty of Type 4 textures.
The Unchem'd Difference
1
Texture-Specific Formulations
Unlike mainstream "curly hair" products, every Unchem'd formula is developed specifically for Type 4 hair patterns. We understand the unique moisture requirements, porosity challenges, and styling needs of our coils.
2
Zero Compromise Ingredients
We ruthlessly eliminate toxic ingredients that damage hair and health. No sulfates, silicones, parabens, phthalates, mineral oil, or artificial fragrances—ever. Just potent botanicals that deliver real results.
3
Multi-Generational Solutions
Our products work across generations—from tender-headed toddlers to seasoned silver crowns. We create gentle yet effective formulas that the whole family can trust and share.
Real Women, Real Results
"After 20 years of relaxers, I finally transitioned using Unchem'd. My daughter and I now share the same products, and for the first time, we both love our natural hair."
— Tasha M., Crown Butter loyalist for 2 years
"The Quench+Pro serum changed everything for my 4C hair. It's the first product that actually keeps my hair moisturized for days. No more daily rewetting and reapplying!"
— Kimberly W., verified purchaser
Find Your Perfect Routine
Not sure where to start? Our personalized hair quiz takes the guesswork out of building your ideal routine. Answer a few questions about your unique texture, porosity, and goals to receive custom recommendations.
1
Assess Your Texture
Identify your specific Type 4 pattern (4A, 4B, 4C) and understand your unique needs.
2
Discover Your Porosity
Learn whether your hair is low, medium, or high porosity to choose products that actually work.
3
Set Your Goals
Whether you're focusing on length retention, moisture balance, or definition, we'll customize accordingly.
4
Get Your Personalized Plan
Receive a step-by-step routine with product recommendations tailored specifically to you.
Education That Empowers
Knowledge is power, especially when it comes to understanding and caring for Type 4 hair. Our Education Hub is filled with resources to help you master your hair journey.
"Dear Mama" Series
Guidance for mothers raising confident daughters with natural hair, addressing everything from detangling techniques to building positive hair relationships.
Ingredient Glossary
Decode your product labels with our comprehensive guide to both beneficial and harmful ingredients commonly found in Black haircare.
Porosity Protocols
Learn targeted techniques for low, medium, and high porosity hair to maximize moisture retention and minimize breakage.

Free Download: 7 Secrets to Growing Your Daughter's Hair Naturally
Our most popular guide for mothers navigating their daughters' natural hair journey. Learn proven techniques to promote healthy growth while building confidence.
Join the Unchem'd Community
Subscribe to our newsletter for exclusive content, early access to new products, and special offers. Plus, get our "First-Time Coil Care" guide instantly when you sign up.
Customer Care
Have questions? We're here to help you navigate your natural hair journey.
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